The Person Behind SimplyFound

My name is Stijn, and I run SimplyFound, a local SEO and GEO service
based in Baden, Switzerland. I work alongside my day job, and I want to be upfront about exactly what that means for you.

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Why we do what we do

The Story

I'm a consultant by background. I spent several years in IT strategy and mergers and acquisitions at two of the Big Four consulting firms; first in Amsterdam, then in Switzerland after I moved here. For the past few years I've been working in a senior IT leadership role at an international company based in Baden. A couple of years ago, the company I work for ran a major overhaul of one of its e-commerce websites. SEO updates were part of that project, and the impact on sales and conversion was significant. That got me thinking: if a large international company still had this much to gain, what about the small businesses around me in Baden? That's why SimplyFound exists.

Our Mission

SimplyFound's mission is simple: help Swiss small businesses get found — on Google, on Maps, and in AI tools like ChatGPT and Perplexity.

Every great local business deserves to be visible online. We bring clarity, honest advice, and practical SEO and GEO strategies to make that happen.

What We Do

Get found on Google Search & Maps Optimize your website for local keywords Set up and optimize your Google Business Profile Improve GEO readiness — get cited by AI tools We follow Google's Local SEO Guidelines [keep existing link]

How SimplyFound works

Every engagement starts with understanding your business and ends with measurable visibility gains. Straightforward, no jargon, no agency games.

1. Free Audit

We review your Google Business Profile, website, and local search visibility to establish a clear, honest baseline.

2. Discovery Call

We learn about your goals, your customers, and what you've already tried, so we build a strategy that fits your business.

3. Action Plan

You get a clear, prioritised roadmap No jargon, no padding. Every item is specific and actionable.

4. Implement

We optimise your listings, website, and GEO signals, in close collaboration with you.

5. Reporting

You receive clear progress summaries, as high-level or detailed as you prefer.

6. Refinement

We improve what works and adapt as your business grows. Continuously, not just at the start.

Why SimplyFound

SimplyFound is not a generic digital agency. It was built for Swiss small businesses, by someone who has seen what good SEO looks like inside a large international organisation, and wants to make that quality accessible at small business prices.

Swiss Market Expertise

We know how customers search in Switzerland: locally, bilingually, and increasingly through AI. Every strategy is tailored to your region, your language, and your market.

Local SEO puts you on the map. GEO (Generative Engine Optimization) gets you into AI-generated answers from tools like ChatGPT and Perplexity. SimplyFound does both.

Clear plans, real results, fair prices. Every recommendation is specific and actionable. No bloated retainers, no automated replies, no agency speak.

From a one-time CHF 49 audit to a full monthly SEO and GEO retainer,  choose the level of support that fits your goals and budget. No long-term lock-in on one-time packages.

All services are available in English and German. We also work in Dutch if that’s your preference.

What I Actually Do

SimplyFound is a local SEO and GEO service for small businesses in
Switzerland. I help you show up where your next customer is already
looking: on Google Maps, in local search results, and increasingly in AI tools like ChatGPT, Claude, Gemini and Perplexity.

I work in English, German, and Dutch, which means I can serve businesses across the Swiss market regardless of which language you operate in.

The work is done with the help of carefully designed AI workflows, which keeps the cost low and the turnaround fast. But every report, every strategy, and every recommendation that goes out carries my name.

I review it. I stand behind it.

 

 

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